Seamless and Grubhub merged in 2014, the same year Uber launched UberEats. Seamless was founded in 1999, Grubhub in 2004, Postmates in 2011, and DoorDash in 2012. In the early 2000s, websites and eventually apps began to replace paper delivery menus. The True Cost of Convenience When did delivery apps get so powerful?
Conversely, the delivery app industry, with billions of dollars in investment, is shaping up to fight every legal challenge thrown its way, and to spend its way to crafting labor legislation in its favor. As we enter a new year, pushback against delivery apps and predatory practices is growing - in courtrooms, polling booths, and within restaurants and their customer base. The apps offer infrastructure to tackle delivery, while simultaneously employing suspect practices like charging exorbitant fees to the restaurants that use the services. Not only was it convenient, it was also an ethical imperative: If you wanted to see your favorite restaurant survive, you needed to order out.īenefitting the most from this disruption to an already broken food supply chain are third-party delivery apps, such as UberEats, Grubhub, and DoorDash. As the pandemic limited access to restaurants and the government dragged - and continues to drag - on providing financial support for small businesses, consumers were given few options outside of takeout and delivery to eat a meal that they didn’t cook themselves. 2020 was an undeniably big year for food delivery.
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